How Discoverable
Is Your Community?
0–100
Your ExploreScore
5
Comparison levels
4
Audit components
Sample Community Visibility Comparison
Most Communities Are Invisible Online
Lost Population Growth
Families researching where to move can't find your community in the searches that matter. They don't know why they should live there, what makes it distinctive, or what opportunities exist — because the digital story hasn't been told.
Unrealized Tourism Revenue
Visitors searching for travel experiences like yours are choosing communities with stronger digital presence. Annual events, outdoor assets, and heritage destinations go undiscovered because they aren't findable in the searches that drive travel decisions.
Missed Economic Development
Site selectors and business owners evaluating your region are searching online first. Communities without unified, AI-readable digital infrastructure don't appear in the searches that drive location decisions — regardless of how strong the actual opportunity is.
Demand exists for your community. The infrastructure to capture it doesn't.
Digital presence vs. community potential — sample communities
- Real-world strength
- Digital capture
Your Community Audit — Four Components
Every community that requests an assessment receives a full four-component analysis — delivered by our team, benchmarked against peer communities, and actionable from day one.
Visibility Analysis
Sentiment Analysis
When your community does appear online, how is it perceived? We evaluate the tone, accuracy, and consistency of your community’s digital narrative — and identify where the story needs to be corrected or amplified.
Narrative sentiment breakdown
68%
Positive sentiment
32% gap to address
Visibility Analysis
Peer community ranking
Visibility Analysis
Your benchmark score
72
Thriving
#53 in your state 3-year improvement path included
The Process
Four Steps from Request to Action
Make the Request
Your community name, your role, your contact. A simple submission — no self-assessment, no data entry, no prior preparation required.
We Research
Our team applies our proprietary assessment methodology to your community — calibrated against our national dataset of communities across all states.
You Receive Your Report
Your full four-component audit — ExploreScore, Visibility, Sentiment, and Competitive Analysis — with peer benchmarks and a 3-year improvement roadmap.
You Have a Strategy
Every report includes specific, actionable next steps — ranked by impact and achievable within Year 1 of a platform partnership.
ExploreScore improves as your digital presence grows
ExploreScore is not a one-time snapshot. It is re-assessed annually using the same methodology — giving community leaders a trackable, defensible measure of their digital visibility improvement.
Communities in the Rising tier see the most dramatic improvement in Year 1 — because the gap between their real-world character and their digital presence is the largest. Every infrastructure investment closes that gap measurably.
Sample improvement trajectory — Rising community
Scored Against Your True Peers
Every community is classified by size and character — and benchmarked only against communities of the same type. A Micro Community is never ranked against a Metro Community. The comparison is always fair.
Metro Community
50,001 – 250,000 residents
Regional hub communities. CVB/EDC partnership approach. Corridor anchor positioning.
Urban Community
5,000 – 50,000 residents
Micro Community
1,000 – 4,999 residents
Rural Community
Under 500 residents
Destination Community
Any size · Character-based
Your score — meaningful at five levels
Every comparison is fair because the methodology never changes. Your community is always measured against its true peers — never against communities of a fundamentally different scale or character.
Peer Group
Communities of the same type and size. Like-for-like comparison — your true peer set.
County
All assessed communities in your county — competing for the same residents and investment.
State Region
Communities in the same economic region — same market conditions and growth drivers.
State
Your statewide rank among all comparable communities. Texas: your position among 369 scored communities.
National
All assessed US communities. Same methodology in every state — every score directly comparable.
The people who shape their community's future
ExploreScore speaks the language of community leadership — measurable outcomes, competitive positioning, and a clear path forward. The assessment is complimentary and delivered directly to the leaders who act on it.
Mayors & Elected Officials
"We want to champion what our community has to offer — but we don't have a measurable way to show progress." ExploreScore gives elected leaders a defensible, annually trackable benchmark they can present publicly and act on decisively.
City Managers & Administrators
"We need to show the value of every investment we make in community visibility." ExploreScore provides the operational benchmark — scored, tracked, and re-assessed annually — that justifies platform investment with measurable outcomes.
EDC & Tourism Boards
"We want to attract businesses and visitors — but we can't measure whether they can find us." ExploreScore benchmarks your community against the competitors site selectors and travelers are already comparing you to — and shows exactly where the gap is.
Chambers & Main Street Executives
"Our member businesses need to be found online — individually and as part of a community." Every assessment includes a Business Visibility Index — individual digital presence scores and improvement roadmaps for local businesses.
Prominent Local Business Leaders
"I want to be the first thing visitors and new residents find when they search my category in this community." The Business Visibility Index — included in every community assessment — gives local business leaders their own individual visibility score and a specific roadmap to improve it.
Discovery Happens Outside-In
ExploreScore speaks the language of community leadership — measurable outcomes, competitive positioning, and a clear path forward. The assessment is complimentary and delivered directly to the leaders who act on it.
1
Discovery & Visibility
Your community gets its own cultivated website — part of a 50-state national network that organically reaches upward of 980,000 views monthly · Google-ranked community presence · Peer-benchmarked visibility scoring · Platform search & editorial reach · Audience grows exponentially as more communities join the network
2
Content & Campaign Marketing
Professionally produced community magazines · Editorial & video storytelling · Branded campaigns & media placements through ExploreAmericaMedia.com · PR outreach & media relations · The story that stays with them after they find you
3
Business Visibility & Data Tools
CRM tools for local businesses without an internal marketing arm · Searchable real estate & available property listings · Community profiles that inform site selectors · Data that turns interest into a serious conversation
4
Internal Foundation
City & county website · Chamber of Commerce listing · Social media profiles · Google Business Profile · Printed collateral
Most communities have invested in Steps 2, 3, and 4. They have a website. They may have an agency. They have a CRM tracking relationships with businesses they already know. And they wonder why the right businesses and families aren’t finding them.
They built everything except the front door.
Step 1 is not optional. AI tools, platform search, and discovery networks are now deciding which communities surface — before any human clicks anything. The communities not indexed, not scored, and not present on a national discovery platform aren’t losing the competition for that business or that family. They’re not in it. ExploreScore tells you exactly where your community stands — and what it takes to be found first.
What community leaders ask most
Is this available for any US community?
Yes. ExploreScore applies the same methodology to any US community — regardless of state, size, or economic profile. Current assessments span Texas, Oklahoma, Virginia, and New Mexico, with national expansion ongoing. A score in Oklahoma means the same thing as a score in Texas because the formula never changes.
How is our community compared fairly to others?
Every community is classified by type and size — and benchmarked only against genuine peers. An Urban Community is compared to other Urban Communities. A Micro Community is compared to other Micro Communities. Five levels of comparison (peer group, county, state region, state, national) ensure the benchmark is always contextually relevant.
What makes ExploreScore different from other community ratings?
Most community ratings are self-reported, survey-based, or focused on a single dimension. ExploreScore is a multi-dimensional, research-based assessment produced through independent research by our team. The score is independently derived, calibrated against a national dataset, and trackable year over year. It is a benchmark, not a ranking — and it comes with a specific improvement roadmap.
How long does the assessment take?
The request itself is simple — your community name, your role, and your contact information. Our team then conducts the research and delivers your full four-component report: ExploreScore, Visibility Analysis, Sentiment Analysis, and Competitive Analysis — along with your 3-year improvement roadmap. The research and delivery are done by our team, not by you.
What does it cost to request an assessment?
The community audit and ExploreScore are delivered complimentary to every community that requests one. There is no cost and no obligation. The platform partnership — and the ongoing visibility improvement it produces — is a separate conversation, made only after your leadership team has seen your score, understands your position, and decides what the path forward looks like for your community.
Know Where
Your Community Stands
Your ExploreScore measures your community’s digital visibility across four dimensions — and benchmarks it against communities genuinely like yours at the county, regional, state, and national level.
Includes 4-component audit · ExploreScore · Visibility · Sentiment · Competitive Analysis · 3-year improvement roadmap
- Be Seen
- Be Known
- Be Chosen
Questions? Team@Explore.us · 1.855.822.2500 · ExploreAmerica.us
Explore America Holdings, LLC · © 2026 · ExploreAmerica.us
Team@Explore.us · 1.855.822.2500